When it comes to creating and editing videos, Camtasia is the tool to go with. Most video editing tools are quite complicated, but with Camtasia, I got going really quick. Also, Camtasia allows you to record your screen, which is a fantastic feature if you want to make tutorials. You can easily add music, effects, your logo, captions, etc. up to the point that you can choose from a massive Camtasia library (of which not everything is free, though). I use Camtasia to edit all my videos, even for an Instagram story.